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Privacy policy

123play.com is operated by Mobile Advertising Solution MAS Ltd. ("MAS").

This Privacy Notice provides you with information on the processing of your personal data by MAS when visiting and using a MAS owned or controlled web site, WAP site, mobile device application or any other end-user services offered by MAS.

PLEASE READ CAREFULLY AND UNDERSTAD THE FOLLOWING PRIVACY NOTICE BEFORE DOWNLOADING ANY GAME.

BY ACCESSING, INSTALLING, COPYING OR OTHERWISE USING ANY GAME ON THIS MAS SITE OR ON YOUR MOBILE DEVICE, YOU ACKNOWLEDGE THAT YOU UNDERSTAND AND AGREE TO BE BOUND BY THE TERMS OF THIS PRIVACY NOTICE.

Any questions regarding this Privacy Notice should be directed to: support@123play.com or by mail at Salmisaarenkatu 1B, FI-00180, Helsinki, Finland

WHAT INFORMATION MAS COLLECTS

MAS collects and processes information about you in the following ways and for the following purposes:

When you download a MAS game, view and/or interact with an advertisement, MAS may automatically record certain information from your mobile phone by using different types of technology. This personally identifiable information may include the mobile phone model and browser type, the site usage information such as viewing data (e.g. viewed advertisements and duration of viewing), data regarding played games and duration of playing and times and demographics of games played.

When you visit a MAS owned or controlled Web or WAP site, MAS may automatically record certain information from your web browser by using different types of technology. This information may include device IDs, IP addresses, web browser types, the pages viewed on the MAS site as well as the dates and times of your visiting the MAS site.

When you visit the MAS web or WAP site or download and/or play a game, MAS may send one or more cookies to your computer or mobile device. Cookies are text files that MAS places in your computer´s browser to track and store your preferences and thus are used by MAS to improve the content and offerings on MAS sites. Cookies as such do not personally identify you and thus do not provide MAS any personally identifiable information such as an e-mail address, unless you choose to provide this information to MAS e.g. by registering for any of our services. In case you choose to provide MAS site with personally identifiable information such information may then be linked to the data stored in the cookie. MAS may use the information collected by using cookies to carry out research on the demographics, interests or behavior of MAS customers and to customize your experience such as provide advertisements, which MAS thinks may be of interest to you.

HOW MAS USES THE COLLECTED INFORMATION

In case you use SMS sending feature of the MAS site, MAS uses the mobile phone number provided by you for sending you an SMS including a link for downloading the game you have chosen at the MAS site.

MAS may contact you by using your e-mail address or mobile phone number for purposes of customer service or regarding the games downloaded or to notify you of any MAS updates.

MAS may use automatically collected information to track your entries and submissions as well as for monitoring the effectiveness of third-party marketing or promotional campaigns, the usage of MAS site - such as number of site visitors and their viewing data - and the usage of games i.e. the number of games downloaded or played.

MAS will not use your personally identifiable information such as e-mail address to send promotional or marketing messages without your consent – except as part of a specific program or feature for which you have the ability to opt-in.

MAS may use any information collected to improve the MAS site and games to better meet the preferences of its customers and to create new features and functionality.

WHEN MAS MAY DISCLOSE THE COLLECTED INFORMATION

MAS will not share, sell or rent your personally identifiable information to third parties for any marketing or promotional use without your prior express consent.

MAS may disclose user information to other businesses or persons to provide web site, WAP site and advertisement server hosting, maintenance and security, offer certain functionality, improve MAS site or services and create new site or service features. MAS requires all entities to which MAS may disclose user information to agree and comply with the terms of this Privacy Notice and authorizes only a limited use of such user information.

MAS may disclose such automatically collected usage information, which is not personally identifiable e.g user demographic data or advertisement viewership data with third parties to facilitate their understanding the usage, viewing and demographic patterns within games and the MAS site.

MAS may also disclose user information in statistics form at all times as required for marketing purposes without any limitations.

MAS may disclose personal information if so required by law without prior notice to you by MAS.

UPDATES TO THIS PRIVACY NOTICE

Since MAS is developing its services continuously, this Privacy Notice may be updated by MAS from time to time without further notice to you in order to correspond to the current situation. Your continued use of the MAS site or any MAS game constitutes your agreement to this Privacy Policy including its further updates.